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This is a simple change to the configuration of your web browser, setting it such that it avoids making connections to banner advertisement servers and avoids downloading ad images. If your browser can't connect to the advertisement server, it can't show you the ad image. The trick behind this is that it uses a mechanism already built into most recent browsers (IE, Firefox, Netscape, Mozilla, and Opera) and available on most platforms (Windows, Mac, UNIX).
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